The BAS Automation Playbook

→ Mews + WhatsApp Business + LLM triage
→ Answers from your welcome pack in your voice
→ Escalates on refunds · complaints · date changes
→ One-tap approve · learns from your edits

→ One Groq call · JSON mode · threshold-gated
→ Four axes: ICP · signal · reachability · timing
→ The full prompt · the rubric · the schema
→ Drops in front of any raw lead source

→ Supervisor picks · executor does · unclaim on timeout
→ Crash-safe · same pattern for every autonomous agent
→ SQL schema for the claim table
→ Failure modes + retries spelled out

→ Domain warming schedule + volume ramp
→ Reply-triage rubric + unsub gate
→ Frequency caps · sender rotation
→ The moves you'd want to know before your first flag

→ Twenty CRM ↔ Meta CAPI ↔ GA4 ↔ webhooks
→ Event dedup via deterministic event_id
→ Playbook_Request → Diagnostic → Opened → Booked → Signed
→ Copy-paste Python module + JS snippet

→ Actual £/action for every workflow above
→ Groq vs GPT-4 vs Claude: when to use which
→ Build-vs-buy decision tree
→ Where the money actually goes

→ Property-sourcing pipeline (LinkedIn + web scrape + AI scorer)
→ WhatsApp guest concierge on the property's own number
→ iCal ↔ SuperControl sync · owner onboarding automation
→ Built for a solo non-technical founder scaling curated inventory

→ LinkedIn graph-walk lead discovery
→ Semantic matching via pgvector
→ WhatsApp cadence automation · voice AI onboarding
→ Full ops layer, end-to-end

→ Every process we sell runs against BAS first
→ Outreach · qualification · CRM · IG concierge
→ The DM you're in right now is that stack
→ Same playbook. Same code. Same tokens burned.