Automation systems for operating leverage.

A set of tools that reduce opex and increase throughput across demand-gen, ops, and back-office. Deployed and owned by the operator. Measured in the P&L.

01 / Playbook

The stack.

Two levers: opex reduction, demand generation. Open-source at the foundation. Managed services where operationally cheaper. Agents for repeatable work.

Download the full playbook (PDF)

Opex reduction — SaaS open-source substitutions

All free or self-hostable. Paid infra only where required (cloud, database).

CRM
Twenty
replaces HubSpot
Contracts
Documenso
replaces DocuSign
Cloud
Vultr · Hetzner
replaces AWS
Database
Postgres · Supabase
managed only where required
Booking
Cal.com
replaces Calendly
Project mgmt
Plane
replaces Jira · Linear · Asana
VPN · static IP
WireGuard on Vultr
replaces NordLayer · Twingate
Auth gate
Cloudflare Access
replaces Okta · Auth0

Demand generation — lead sourcing, scoring, attribution

More qualified leads in, unqualified filtered out before a human sees them. Usage-based cost, no seat licences.

Discovery
Custom scrapers
11 sources — LinkedIn, Reddit, HN, YC, ATS, forums
Enrichment
Unipile + Groq
company profiles, LLM extraction
Scoring & drafting
Groq
sub-second LLM inference
Outbound
Unipile
LinkedIn, WhatsApp, email in one API — replaces Lemlist + Clay
Inbound attribution
Umami
replaces GA4
Nurture
Listmonk + Resend
replaces Mailchimp
Scheduling
GitHub Actions
cron for every agent, free tier
Delivery
WhatsApp digest · CRM
daily brief, no dashboard fatigue

AI stack — inference, retrieval, agents

Sub-second inference on demand. Vector search on the same Postgres. Local fallback for cost-sensitive workloads.

LLM inference
Groq
replaces OpenAI · Anthropic API for hot paths
Vector search
pgvector
replaces Pinecone · Weaviate
Local fallback
Ollama
on-box inference for private data
Coding agents
Claude Code · Hermes
replaces per-seat Copilot · Cursor sprawl
02 / Discovery

Discovery call.

30 minutes. Diagnosis of P&L lines to prioritise, sequencing, and cost. No pitch deck.

03 / About

Bespoke Automation Systems Ltd.

Clients & pilots

  • Kip HideawaysStays marketplace · UK/EU
  • OratorsCommunity matching platform

Agent card

{
  "name": "basx3",
  "version": "1.0.0",
  "protocol": "A2A",
  "endpoint": agent.basx3.co,
  "ans": "ans://v1.0.0.api.basx3.co",
  "capabilities": ["discovery", "scoring", "outreach"]
}